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Socialnomics: Review by Charlotte Zeigler and Zoe Rubin

Socialnomics[2]

The book that Zoe Rubin and I (Charlotte Zeigler) read was Erik Qualman’s Socialnomics: how social media transforms the way we live and do business. This book basically gives reader’s insight as to how social media changes the way we, as human beings, behave as well as how business and macro trends have evolved.We both found that this was an easy and comfortable read because we could relate to many examples that were given since we do both engage in social media.
The book starts off by saying that the economy is people-driven. If it wasn’t for the people of the world, where would the economy be? Over time the internet has worked its way up and has revolutionized the way people actually drive the economy. So many things can be done on the internet now and everyone knows that Google is a lifesaver. Like the internet, social media (and Socialommerce or better known as social commerce) has become the newest revolution. “Social media eliminates millions of people performing the same tasks over and over” (xviii). People appreciate it because it’s much easier to stay in touch with friends, share and exchange info, as well as hear about events. Many social websites, like Facebook, have simple ways to keep people up to date with different events through Facebook events or tweeting about the event or just simply Instagramming a picture of an event. It’s like a new “word of mouth” but without the mouth! Hashtagging on Twitter has become very popular and is another way that users can keep in touch with certain subjects or events that they take interest in.
Social media also brings about two behaviors that the author touched on and we quickly want to touch on because we found them to be peculiar and pretty accurate: preventative and braggadocian behavior. Examples of preventative behavior is a mother monitoring her daughter’s profile to prevent her daughter from engaging in inappropriate behavior that can end up online or a business assigning a person to watch conversations in case someone mentions something good or bad about the company. If bad, the company will then take necessary steps to prevent that person or customer from straying away. Examples of braggadocian behavior is someone being obsessed and competitive when it comes to the amount of friends they have or if someone has followed them back or not. Everyone potentially wants to become an “A-listers”- people with a large fan base on societal media.The author does explain that there is a downside to social networking, such as fake identities, social schizophrenia and becoming sucked into maintaining this social life.
While working on our presentation, Zoe and I thought it was very weird how we googled AT&T then logged onto Facebook shortly after. After logging on, AT&T had an advertisement on the right hand corner of the screen. It’s as if social media websites take your most recent searches and affiliate them as ads.
Barack Obama’s campaign is a great example in the book that shows readers how social media can both strengthen a brand and political and business strategy. Many say that if it wasn’t for Obama’s impeccable social media usage for his ’08 campaign, he wouldn’t have won the presidential election. He dominated this medium while his competitors lagged far behind. Even a Chief Technology Officer was introduced to the Presidents’ cabinet. In 2008, the Obama presidential campaign spent $643,000 to promote his Facebook account and by the time he was elected he had over 3.1 million fans on his Facebook and 16,505,044 followers on twitter. Even BarackObamadotcom channel on Youtube had over 20 million views. Engaging people and making personal connections, especially the younger crowd, has the potential to give a positive impact on just about anything, just as it gave Obama.

Overall, this book was a good read and the author did a great job explaining how this “socialnomic shift” is slowly changing the way we communicate, live our daily lives and do business with fellow people.

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